Wow, where do I even start with this? So, there’s this German influencer marketing agency, Instinct3, and they’re doing something new. Like, on a whim or something, they’ve decided to dive into game publishing with this thing called Sidekick. Sounds cool, right?
Oh, and they’re going all out—supporting indie projects and some mid-tier ones. Their first gig? A game named Deadly Days: Roadtrip. Bit dramatic maybe, but hey, I’m just here for the ride.
And the brains behind this? CEOs Jasmin Oestreicher and Melvin Frank. They’ve got this history with publishing games before—like, real titles: 9 Kings, Asgard’s Fall, and TerraScape. Can’t say I’ve played them, but the names do ring a bell… kinda.
Jasmin, she’s talking big stuff here. Been in the biz for a decade now, flexing as a managing director or something since 2024. And here’s the kicker—she gets it, you know? Like, the gaming crowd doesn’t just want flashy stuff. It’s about big ideas, staying real, not just cash-grabbing. Wish more folks thought like that.
Then there’s Melvin. Seems like the dude’s been part of many game releases and has picked up some nifty tricks along the way. And Sidekick? Yeah, that’s their playground, where they mix things up and really bring it for indie developers. They’re setting the bar high (like, skyscraper high) for game launches, aiming to outdo themselves every time.
Anyway, sounds like a big adventure, doesn’t it? Maybe I’m just rambling, but there’s something kinda charming about their messy ambition. Let’s see where this goes.
