Chipotle Unveils Roblox Game Offering Free Burritos as Prizes

Wanna hear something kinda wild? Chipotle’s diving into Roblox, again. Yep, they’ve got this thing called “Ingredient Quest,” and no kidding, 50,000 folks will snag some free grub. I mean, who doesn’t love free food, right? Especially if you’re pretending to be a chef in a virtual world. Oh, and it’s happening on Cinco de Mayo—fitting, huh?

So here’s the scoop: The whole gig’s about collecting 53 ingredients in their Burrito Builder game. If you manage to get all of them, boom—you get a real-life burrito. Now, Chipotle’s not new to this game stuff. They did something similar back in 2021 for Halloween, and it was kind of a hit—or was it? Meh, the memory’s a blur.

Anyway, back to now—they’re doing this because, why not? Gen Z loves Roblox, and Chipotle loves Gen Z. Like peanut butter and jelly, or, I dunno, like guac and chips. Remember, this is only in the US and Canada, so if you’re elsewhere… sorry, I guess?

Now, I know what you’re thinking. “What’s with these card packs?” Apparently, that’s a thing now. Everyone’s into trading cards again, like Pokemon but digital. Guess it’s nostalgic or whatever. Also, not gonna lie, I’ve got a thing for that fresh-pack-opening feeling—like unwrapping candy, but way less edible.

Quick tangent: Roblox is in some hot water over something or other about child safety. I can’t keep up with all these lawsuits. Anyway, Chipotle’s event is a fun distraction from all that. Maybe it’s a strategic move, or maybe it’s just a coincidence. Who knows?

The event kicks off at 3 PM PT on May 5 and runs till… well, till they’re out of burritos or midnight strikes. Whichever comes first. I wonder what the virtual employee will look like. Do you think they’ll mess up your order in the game like they sometimes do in real life? Haha, petty thought, I know.

So if you’re game, dive in, snag your burrito—or tacos, or whatever you fancy. Just a heads up, you’ll need to be quick about it. 50,000 people sounds like a lot till you’re racing thousands of other burrito enthusiasts. Guess that’s it. Dive into the chaos of card collecting, taste some digital burritos, and maybe, just maybe, score a free meal.

There it is, Chipotle’s latest foray into the gaming cosmos, leaving us all wondering what they’ll come up with next. Stay hungry, my friends.