Rokky Takes Over ChinaPlay Store | PC Games Insider

Okay, so here’s the scoop, more or less. Have you heard of this thing called Rokky? No? Well, it’s this platform that apparently just snagged ChinaPlay — a Chinese store thingy. Yeah, go figure, right? But they’re keeping it hush-hush about how much the whole shabang cost.

So ChinaPlay, if I’m getting this right, tries to make non-Chinese games a hit in China. They do all that marketing magic and special pricing tricks to make it work. About a million folks pop by their site every year. Wild, huh?

Here’s the thing, the gaming scene in China is like, a maze. Crazy rules and all sorts of wacky challenges. Makes it tough for game creators elsewhere to say, “Hey, play our games!” This dude, Vadim Andreev, who’s like the brain behind Rokky, thinks this buyout is a game-changer. He’s all about teaming up locally and making it a breeze for game devs to get a foot in that massive market — 322 million PC gamers. Insane, right? He’s super into making distribution easy-peasy and this move is, like, his big play.

Then you’ve got Denis Glukhov, the guy steering ChinaPlay. He’s jazzed about this deal and sees it as leveling up their game. They’re dreaming big about building stronger bridges between game makers and Chinese gamers. Forums, loyalty programs — the whole shebang. It’s all about choices, you know?

Oh, and by the way, Alex Calvin — who’s telling this tale — used to work with Rokky. Just so you’re in the loop.