Ray-Ban’s Smart Glasses Revenue Triples, Boosting Meta’s $3.5 Billion Investment in EssilorLuxottica

Ray-Ban Meta smart glasses, huh? So, EssilorLuxottica just spilled the beans on their earnings for the second quarter, and it’s like these glasses are the new black. Revenue tripled! Can you imagine? Anyway, these glasses dropped out of nowhere in 2023, and now they’re apparently all the rage. They play music, snap photos, even do Internet searches. Kind of like a smartphone… but on your face? Wild.

Peep this: they start at $300. I mean, not pocket change, but clearly not too steep since they’ve done so well. Meta and EssilorLuxottica are so thrilled they’re sticking together till 2030. Oh, and get this, Meta’s throwing $3.5 billion at their partner. Pocket change for a “tech giant,” right?

Okay, picture of those glasses… nice, right? Yeah, no idea why I bothered describing that when there’s a whole image here.

Here’s the kicker—EssilorLuxottica’s recent earnings chitchat mentions how these glasses gained serious ground in early 2025, with sales booming like nobody’s business. Funny thing? They didn’t even count Oakley Meta HTSN sales in those numbers. Those are up for grabs at $500 for the Limited Edition. Pricey, but people love exclusivity, don’t they?

But wait, how many did they sell, you ask? Well, they tossed out a number back in February – 2 million Ray-Ban smart glasses since 2023. That’s a lot of face gadgets out there.

Francesco Milleri, EssilorLuxottica’s CEO, and Deputy CEO Paul du Saillant talked about keeping up the pace despite things being a bit… dicey economically. Revenue increased by 5.5% to a staggering €14 billion for the first half of 2025. Not too shabby with all the economic twists and turns.

They did mention some bumps, though. Like, US customs duties are being weird since April 2, 2025, and the dollar’s not playing nicely with other currencies. Typical economic stuff, but they seem to be handling it.

So, Ray-Ban Meta—apparently the new go-to if you want your sunglasses to sing to you. Or maybe it’s just the hype. Who knows?